Color Factory New York is a collaboratively-produced art experience inspired by the colors of New York City. Its 20,000-square-foot space in SoHo was opened in August 2018. This multisensory exhibit guides visitors through 16 participatory installations, designed to awaken audiences to the brilliant, everyday presence of color.
The Color Factory is the brainchild of Jordan Ferney, who started the blog “Oh Happy Day!” and launched the first-ever Color Factory in San Francisco in August 2017. The NYC location opened in August 2018, and has already sold out for eight months.
In the 20,000-square-foot space in SoHo, there are 16 participatory installations that have been curated by some of the city’s most exciting artists, including Lakwena Maciver, Emanuelle Moureaux and Jason Polan. There’s also a dance floor and a ballroom, and each installation invites guests to explore the way they interact with color.
For instance, Lakwena Maciver’s “Shikiri” (meaning, to divide space with color) is a set of hanging paper strips that represent the made-up concept of dividing space by color. Each strip represents a color that is used in New York, such as yellow and green for taxis or blue for the Manhattan Bridge.
There are also ombre floating balloon wishes, an infographic that leads you to your secret color, a palette of colorful treats with a custom-color ice cream scoop and an activity about how color can be used to build relationships. And in the signature ballroom, you’ll find a brightly-colored dance floor that will have you feeling all the feels as soon as you hit it.
If you want to see with your own eyes, you can buy color factory tickets.
It’s an experience you won’t want to miss!
The Color Factory is a great way to see some of the city’s most vibrant murals. However, it’s best to book tickets well in advance of your visit because the exhibit is constantly crowded, especially on weekends and public holidays.
You must purchase your ticket online to enter the venue. Once you do, you’ll be given a card that you can scan throughout the exhibit to capture photos. Afterward, you’ll receive the photos you captured directly to your email address. This is a great feature because it allows you to avoid the stress of having to take a picture of every room you go into.
Another great feature is the fact that you can walk through the entire experience phone-free. The photo machines are all connected with your email, so once you’ve signed up to receive the photos you’ll automatically get them as they’re taken. This helps you focus on enjoying the experience rather than worrying about taking the perfect picture.
During the process, the staff members will ask you to fill out a questionnaire about how color has influenced your life. This helps them design the experiences in the rooms. The questionnaire is fun and enlightening, especially the one about how color can influence human connection.
The Color Factory is a really cool experience that you can take the whole family to. There are a lot of different rooms to choose from, so you can spend the entire day exploring and capturing some amazing photographs!